With everything going digital today, businesses want to build an effective online presence that helps them engage their target audiences. As part of their marketing efforts, they choose different digital advertising channels to increase their brand awareness and generate leads. Digital advertising is the increasing trend and it’s best done by the professionals. Whether you are a digital branding agency or want to try your luck with digital advertising on your own, here are 5 best digital advertising options that you must employ for your digital marketing campaigns.

1. Pay-Per-Click or PPC Advertising

Pick any brand advertising agency and you’ll find out that they employ PPC as their number one digital marketing tactic. PPC is the online advertising model that allows you to market your brand by placing ads in the search engine results for your targeted keywords. With your ads going on the most-visited and searched-for sites out there, you get greater exposure and increase brand awareness, delivering your message to the target audience.

A major advantage of running PPC campaigns is that you not only get targeted traffic for your chosen keywords, but you only pay when your advertisement is clicked on by the users. This certainly spends your marketing budget well and you don’t end up wasting any of it.

2. Email Campaigns

Email campaigns are also a must for any digital marketing strategy. All they require is to place an opt-in form where your prospective customers can provide their contact info in the bid to stay updated on anything that your brand is up to. Once you have the contact information of your subscribers, you can run email campaigns that provide information related to any new service you may be offering or sell the ones that already exist.

3. Content Marketing

Content marketing is on the uptrend these days and every digital branding agency relies on quality content to maintain an effective online presence for their clients. To put it simply, content marketing is your way of using content – like blog posts, infographics, videos, etc. – for driving traffic to your website and boosting customer engagement. This is done by using keyword-rich content on the website – typically a blog.

The keywords that you use for the PPC ads can very well be used for the blog posts as well. Your blogs will be indexed by the search engines based on the keywords you have optimized your content for, and you’ll receive organic traffic through that. And believe it or not, more traffic means more leads.

4. Social Outreach

Social media could be a great way of generating leads online today but if you want to have serious gains then need to invest. Social media can produce desired results when you’re spending lots of money or time on it. For instance, Facebook gives you a solid online advertising platform but you need to realize that you won’t be getting like 100 signups by spending $5 only.

So, you have to decide on the areas you’d like to focus on and whether you’d like to grow your followers organically or by spending your marketing budget on ads. It’s your choice.

5. Geofencing Advertising

Another popular technique that any brand advertising agency would recommend, Geofencing advertising allows you to target top talent, competitors, local shoppers, and high-value leads. Geofencing allows your business to make a unique virtual fence around a particular area, such as a competitor location, conference center, or even a college campus. Anyone entering this fence becomes your remarketing audience.

You can then remarket your brand to such users and help build greater brand awareness, influence their buying decisions, guide their shopping trips, and so on. With this method, a business gets an innovative and effective option for reaching out to the target audience. So, it’s worth checking out.

With these popular digital advertising options, you can benefit significantly whether you’re a startup, an established small business, or a major brand. However, you’ll have to base your marketing decisions specifically depending on the size and nature of your business.

Edward Bertrand