Digital Signage Software – Everything you need to know
So finally you have landed on a page which will tell you everything about Digital Signage Software. Not only this, as you are looking for some help to finalize the best digital signage software available in the market.
Digital signage basically a sub-segment of electronic signage. It is a form of communication that uses electronic display (unlike traditional signage). To understand the complete concept you first need to understand the technologies of digital signage.
So, without wasting any time, let’s start with the article –
What is Digital Signage?
Have a look at the example – You must have gone through several restaurants and ordered the food you are craving for, Right? And in the meantime, you are waiting for the order number to come and your eyes got stuck on that thin LED screen or monitor which displays the information of several customers’ orders. If you remember this then you have experienced the use of digital signage.
In simple words, it is a digital installation that can display video or other multimedia content that contains information to advertise any product or business. Nowadays, we are surrounded with digital signage everywhere such as bus stops, airports, hotels and the best one is ordering food at a restaurant. As per the research, the digital signage market is expected to grow from 20.8 billion dollars to 29.6 billion dollars by 2024.
According to Wikipedia, Digital signage is a sub-segment of electronic signage that is used as a network of electronic displays that are managed centrally.
Digital signage is comprised of 5 major components that are –
Content is the biggest cost of this network, a collection of video, graphics or text that tells a unique story for any number of unique intents. To keep the network current, related and fresh you need to keep the continuous creation of fresh content.
The hardware consists of physical components like screens, mounts, printers, cameras or other tangible devices.
Software is the digital infrastructure or a device management system that can create, deploy, manage or analyze the content that is to be deployed on the hardware.
Installation, it is the complete process starting from the site survey to the final installation
Connectivity is the connection of digital signs to the content management system by using hardline, wi-fi or any other mobile technologies.
This might be a confusing process, but hopefully, this guide will help you to find a digital signage solution.
Goals that you want to achieve
- Message Understanding
- Branding for the target customer
- Change the behavior of customers toward purchasing – Digital signage is proved convincing.
- Message directly exposed to the target audience
- You will get a positive view of your product and also the support of targeting the audience
- Catchy and attractive to increase your sales and brand recognition.
What is Digital Signage Software?
Digital Signage Software is a tool helps to manage content, device and several media of digital screen or signage screen. In previous times this work is done mainly by physical labor or by giving time to screen and hardware every time for managing a single piece of content. Surely that was a laborious and time-consuming task earlier, but Digital Signage Software is becoming a savior now.
It not only helps the user to be comfortable but also more efficient and organized.
In terms of function this software can be classified into three broad categories:
1) Content Management Software
2) Media Player Software
3) Device Management Software
1) Content Management Software:
In this, the contents can be modulated in a digital way rather being managing them physically. It is a kind of user interface by which the user can arrange, organize, distribute or upload the content and it also facilitates users to decide the playback methodology and condition.
2) Media Player Software:
Basically Media Player Software works on the organisation of various media files and players. It facilitates our work by decoding various files (such as image, video, web page, digital sign, and screen) in the desired format of the software. It also utilise GPU and CPU in which software resides. Some advanced software also stores media files in internal storage to ensure smooth playback and streaming in case of internet interruption.
3) Device Management Software:
Organising, uploading, and distribution of content to various media players is only one-half part of screening. The other half consists of managing devices and networks remotely. If you want to run several screens at a single time with one or more ads, you must be capable of organizing your device properly. DMS is a great advantage in this field, it helps in gathering playback data, checking the health status of various media players (providing information about network, battery status, temperature), updating components of the system, check on the status of the screen and many more. The DMS platform is powerful tool helps in collecting information, reporting of data and taking action.
What is the future of digital signage software?
Today, this signage innovation is occurring in a prime position in the world of software, advertising, and promotion. As per the research, it will be helpful for decades. If we talk about the future of digital signage software there are 3 areas to look for –
- Interactivity beyond touch
Interactive digital signage is now being adopted by most of the industry. Not only industries but also the customers are accepting the development of interactive digital signage. This will enable us to work with any interactive approach that includes –
- Motion sensors
- Tangible objects
- Speech recognition and many more
You might have heard about the emerging term – Artificial Intelligence or AI that is being adopted by almost all the industries. And digital signage has no differed, monitoring and running campaigns can be increased with the help of automation. Artificial intelligence will analyze the database and indicator and then tell us about what content should be shown to the particular customer. This will surely increase the sale. Also, AI can analyze a person’s aim when he is standing in front of the screen and show a particular advertisement that influences him to purchase the appropriate product.
The future of digital signage solution is changing. Don’t wait for anything, increase the growth of your business through digital signage software and solutions.