The number of applications being released in the app store or the Google play store keeps increasing steadily daily. If you wish to gather clients for your application by mobile app advertising, then you need to follow certain strategies.

• Landing page 

When you are making people get to know about your app, focus on the landing page. The landing page should be short and crisp enough to mention details of your application in a single sentence.

• Short videos 

With the advent of the internet into nook and corner of every country, sharing videos and creating a reach for it, is no longer a huge deal. Rope in the right kind of film technology personnel who can convey larger messages in fewer frames itself. The video should be short and not long.

• Rope in a celebrity 

No matter what, to gather a lot of clients by mobile app advertising, you need to rope in a celebrity. The kind of influence and the fan following which a celebrity has is unmatched. For instance, in the case of a famous e-learning company, it gathered a lot of clients, by roping in the Badshah of Bollywood, Shahrukh Khan for its mobile app advertisements. The number of people who enrolled themselves for these apps became double in number overnight.

• Add Tell a friend option to the application 

As customers keep using your application, they would eventually get attracted to the features being offered by the application. So, they can become the marketer and then share the application with many of their friends around. So, it becomes imperative to add the tell a friend option to your application.

• Coupons and Promo codes 

When a customer makes use of certain features of the application, he/she can be rewarded by providing a coupon. Whenever a new client downloads the application, he can be encouraged by providing promo codes for shopping.

These are some of the ways by which you can keep adding new clients to your application by advertising your mobile application. The advertising can be done in various forms and mediums.

Joyce Laroche