PPC advertising: the effective guide

About pay-per-click marketing

Pay-per-click marketing is a platform where advertising organizations pay the publishers, for example, Google, Facebook, Instagram, and other social media platforms. Each time someone clicks on an ad published by these publishers, the publishers receive a fee. The fee paid to the publishers is called Cost-per-click or CPC, The business pays a fee only when a person clicks on their ad, Known as the most cost-effective type of marketing to grant a great return on investment. Find more information about Pay-Per-Click

Some of the most effective PPC marketing platforms are:

  • Facebook ads
  • Google ads
  • Amazon ads
  • Twitch ads
  • Reddit ads
  • LinkedIn ads
  • Microsoft ads

Difference between PPC & SEM

Most people confuse PPC with SEM, PPC (pay-per-click) comes under SEM (search engine marketing). PPC is not the same as SEM. The main difference between PPC and SEM is PPC is known as paid traffic, SEM acts as an umbrella to marketing platforms like PPC. Like PPC, SEM covers a broad variety of strategies and other marketing platforms.

Why do people use pay-per-click marketing?

Most small and large businesses like PPC advertising because PPC has built a cost-effective method & this type of advertising is easy to maintain. PPC is cost-effective, doesn’t require huge investment, and can be easily measured and tracked.

Advantages of using PPC

  • flexible on Budget: Spending on PPC campaigns could be flexible as advertisers could allocate a budget. According to the PPC results, they could think about investing more or stop investing.
  • Ease of tracking and measuring: PPC ads could be easily measured and tracked, As in Google ads and Google Analytics. Tools like google analytics help us to give an overview of impressions and real-time clicks.
  • Marketing data: data on PPC could be easily collected from PPC campaigns. PPC campaigns could inform your search engine optimization and plan a marketing strategy.

How to manage PPC campaigns

PPC campaigns could be maintained easily with frequent monitoring and analytics of your campaign, after launching your PPC ads. Keywords play an important role in PPC campaigns. Adding industrial-related keywords could boost results for the business. Not all keywords perform well. Hence, do an experiment to classify industrial keywords and underperforming keywords, and stop using keywords that would give negative results.

You could increase your CTR and quality score by splitting your ad into smaller sections and related groups which could help you to produce targeted campaigns.

Cost of PPC Ads.

In general, PPC ads are considered affordable, with Google Ads’ average cost per click hovering around $2 and Facebook Ads’ average cost per click hovering around $1.86; however, prices can vary greatly from around $1 to $30. Several factors impact the cost per click (CPC), including your chosen platform, keywords (or audience in the case of paid social), industry, competition, and ad quality.