Want To Make A Statement With Your Business Card? We Show You How

Business cards are still important in the world of business for a lot of reasons – not only do they represent specific people, they can go a long way to really showing what a brand is all about. The problem is that business cards – good business cards, at least – are a lot harder to create than you might think. Mediocre business cards are just as quickly thrown away a they’re handed out, and this is often because people simply don’t know what goes into an effective, memorable business card. In this article, we take a look at a few great tips to help you get more out of your next business card.

Getting started with good business card design

If you’ve seen your share of business cards in Melbourne, you should already know that there are a fair few bad examples out there. But with this in mind, do others think the same of yours? In actual fact, creating the perfect business card to represent you can be very, very tough, as there are a lot of considerations that need to be made during the development of the card’s design. The best place to start is simplicity. Although you might want to set yourself apart from your competition, doing so in garish and unconventional ways is often not the best way to do so. Doing some research online is a good place to start, but it’s often the best course of action to look to your own brand or business. What makes them unique, and how does your role inform the company? As an example, a graphic designer and a salesman will likely have vastly different card designs, even if they’re from the same company. This shouldn’t mean you feature a ton of information about your employer – you should be attempting to touch on the vibes of your employer while retaining the focus on yourself.

Important design considerations to make

Business cards are often about more than the content you put on them (although these are obviously still crucial). You’ll have to consider things like the shape, size, card stock, colour and even the texture of your business card and use all of these elements to your advantage. Even without reading what’s on your card a person can quickly gain a clear impression of what your brand or business is about, and even your role in it. This way, you can ease off using text and try to convey as much information as possible with the other physical features. Sometimes it’s also about keeping your audience in mind – if you’re intending to give your cards out to specific people, create your card so that these people specifically respond to it – it doesn’t need to be a crowd pleaser.

It’s not always about what you put in

Just like with many other forms of art and design, sometimes less is more. Leaving out some details that aren’t crucial so that you have a little bit of free space can focus a client or customer’s attention on what you do have, and often this is exactly what you need out of a business card. This way, you can show off your business card with pride knowing that it’s leagues ahead of some of your competitors!