Is your website under-performing, costing you leads and sales? A website SEO Audit service can determine why your website is floundering and make it effective again, increasing traffic and revenues.

A myriad of errors can negatively affect the performance of your website, and a Website SEO Audit Service can find and fix these errors, which in turn will improve your page ranking across a range of search engines such as Google and Yahoo.

Technical SEO Audit

A seo audit report identifies hundreds of technical errors that effectiveness of your website. These technical errors impact negatively on the search engine rankings of a web page, diverting traffic and potential customers away from your website. Errors can also cause slow page loading speed and security issues. SEO services will always include a technical audit should also include a competitor report, which will tell you about the weak and strong points of competitor websites. Here are areas a SEO audit should check, including:

• Page errors, redirects, blocked pages, page title errors, page description errors
• Low word count, duplicate content issues, redundant/outdated content, and malware scan
• Broken image links, internal link check, external link check, rel=”nofollow” check, missing image title missing anchor, or ALT text
• missing Google Analytics

SEO Content Audit

A content audit is the performance analysis of all content on your website to determine how it should be reused or repurposed. Areas that are checked include:

• Text analysis
• Duplicate content check
• Keyword Optimization
• Redirects/updates

The outcome is an improved site with fewer low performing pages. It also improves search rankings and visibility.

SEO Link Audit

A link audit is the method of analysing the links pointing to your website to find potential problems in your backlink profile. It is similar to an on-page SEO audit for your website, where a link audit checks your links to decide if they are optimised to be helpful to your site for your target keywords. Link audits include:

• Anchor text:
• Page content
• IP Address

Onsite SEO Audit An on-page SEO audit is the best place to ensure your website has a strong foundation driving traffic and results. It is a process of examining code and the technical elements of a website that determines a search engine’s ability to crawl, index, and rank your website and its pages. The goal of technical onsite SEO audits vary but are always aimed at identifying SEO best practices that may have fallen to the wayside. A comprehensive on-page audit should include the following:

• Technical Implementation
• Local SEO
• Onsite SEO
• Offsite SEO
• Automated Marketing

Offsite SEO Audit

Off-page SEO is the process outside of your own website that affects your position within search engine results pages (SERPs).

This is done by other reputable places such as pages, sites, people, etc. on the Internet linking to or promoting your website, and in effect “vouching” for the quality of your content.

Edward Bertrand