Why Are Rolex Watches So Expensive?

Rolex watches are known for their extravagance, luxury, and class. With their exquisite designs, dependable movements, and opulent constructions, it’s no surprise because Rolex timepieces are adored by high-profile individuals from across the world. John F. Kennedy, Warren Buffett, Martin Luther King Jr., Elvis Presley.

Rolex watches are nonetheless very expensive, even though their prices have continuously decreased in recent years. Rolex timepieces are often considered high-end luxury items. Despite the significant price difference between a Rolex and an Omega, many people feel that these brands offer comparable quality and value for money. that explains why a Rolex costs

7 Reasons Why Rolex Watches Are So Expensive

1: Rolex watches are expensive to make.

First and foremost, watchmaking is a time-consuming and expensive operation. Rolex watches are a wonderful illustration of that fact. The prestigious brand has its own research and development department. This is a highly skilled organization with cutting-edge equipment at the ready. It makes high-tech timepieces that are both useful and attractive using these technologies.

Rolex, on the other hand, has been developing new movements and methods to stay ahead of the competition since its inception. Furthermore, Rolex only employs highly experienced and trained scientists in their labs. They do this to maximize study into various lubricants and oils for their equipment. As a result of all these elements, Rolex’s in-house engineering costs associated with creation and design are said to be quite high.

The brand’s founder, Hans Wilsdorf, is an inventor who was granted his first patent for a quartz timekeeping device in 1931. The luxury Swiss brand takes great pleasure in its green sapphire crystal, which is one of the most significant technological advancements. It’s a tough, scratch-proof, and fade-proof watch crystal with a light green border that was originally introduced in the reworked version of the Rolex Milgauss. In low-light situations, the green edges of the crystal glisten strongly.

Rolex has a long history of producing some of the world’s most prestigious timepieces, and the craftsmanship behind them is unrivalled. The green sapphire crystal took Rolex years to develop and perfect, and it still takes weeks to produce today on Milgauss models only.

Rolex also made an outstanding contribution to the Oysterflex band. The outer of this bracelet is composed of strong black elastomer, while the centre is made of flexible titanium and nickel alloy blades that give it more form and definition. The sophisticated Oysterflex band provides wearers with a break from traditional stainless steel or other precious metal straps by being both comfortable and durable.

The Oysterflex strap’s Glidelock extension mechanism, which was created by the brand, allows users to modify the fit of their watch up to 20mm without requiring any additional equipment. You may enjoy the benefits of this Oysterflex band on some Rolex Cosmograph Daytona, Rolex Yacht-Master, Rolex Sky-Dweller, and Rolex Air-King.


2: The brand uses 904L stainless steel.

Rolex watches’ advantage over their rivals is that they always employ high-quality materials. Rolex is well-known for its use of 904L stainless steel, which differs from other watchmakers who favour 316L stainless steel. In the Rolex world, 904L stainless steel is known as the “corrosion-resistant superalloy” and “Oystersteel.”

Rolex timepieces are made of oyster steel, stainless steel that has been treated with a special resin to make it resistant to rust, magnetic fields, and any other form of corrosion. Its copper, nickel, and chromium components account for its exceptional resistance to rusting, magnetic fields, and other forms of deterioration. It is also considerably shinier and more robust than standard 316L stainless steel used by most watchmakers.

3: Rolex watches can stand the test of time.

If you’re looking for a watch that can take whatever abuse you give it, there is nothing better than a Rolex. Other timepieces, particularly low-quality ones, could be damaged by extreme changes in humidity, movement, temperature, and altitude. This isn’t the case with Rolex. This is in part due to the reasons we’ve already covered: Rolex’s use of high-quality Oystersteel and continuous advancement of new technology help to make its watches more resilient and long-lasting.

Sir Edmund Hillary is just one example of the unrivalled acclaim that Rolex watches have received. Hillary was the first to reach Mount Everest, and he did so while wearing a Rolex Oyster Perpetual watch on his wrist. Then came Ed Viesturs, who in 1994 climbed the Earth’s highest mountain while wearing a Rolex Explorer II. Both these men’s Rolex timepieces survived their expeditions without fault, which is a testament to their strength and longevity. To remember his incredible achievement, Viesturs still wears his Rolex Explorer II today.

4: The movements are assembled by hand.

Rolex does employ some machinery to make its timepieces, but the operations they execute are typically very simple. Some of these basic activities include filing, classifying, and cataloguing.

The majority of the more complicated tasks, such as bracelet assembling and watch repair, are completed in-house and by hand. This gives the brand greater control over their watch engine design and the creation of their own standards. Each timepiece is double-checked and tested by the craftsmen in charge after it’s finished for assurance that each Rolex component maintains its high level of quality. When you consider how much effort and devotion goes into it, you’ll realize how priceless hard work is.

5: Rolex watches are exceptionally quality-driven.

Forget about complicated movement assembly; Rolex is a “control freak” when it comes to even the tiniest aspects, which is remarkable. Every screw is double-checked for integrity and each stone and hour mark is positioned correctly by master craftsmen at the brand. In addition, to place bezels on watch cases manually with extreme precision for smooth and accurate time tracking, the brand invests significant effort in doing so.

Rolex is in charge of melting down its own precious metals, such as silver and gold, which are both utilized in most of their products. As you can see, every aspect of Rolex’s manufacturing procedure is quality controlled and maintained at the highest levels, given a quality-driven luxury brand.

6: The brand uses precious materials.

Rolex is backed by a team of gemmologists, and you might not be aware of it. These are experts that focus on testing and utilizing precious metals like diamonds and gold in Rolex timepieces. Furthermore, to help them select and hand-set diamonds and other precious stones precisely into their watches, the company employs conventional jewellers.

Rolex, in contrast to many other watchmakers, is likely one of the few that makes timepieces out of gold. Yes, instead of paint or gold plating, genuine solid gold is used! The brand pays attention to the special refinement of 18K white, everyone, and yellow gold for their timepieces. Some Rolex golden models are costly because they employ real solid gold.


7: Rolex watches have impressive water-resistance capacities.

Water-resistance ratings are one of the reasons why Rolex timepieces have such high prices. Certain models, for example, can resist water pressures of up to 300 meters. Before being put through their paces in real timepieces during manufacturing, all Rolex dive watches are subjected to pressurized tank testing. For example, Rolex uses high-pressure water tanks manufactured by the Compagnie Maritime d’Expertises (“COMEX”) to test the Deepsea versions. This is a French diving business that hired Rolex to develop precise and efficient dive watches as part of its mission statement.

Rolex Watches Were Not Always Expensive

When Rolex watches were first debuted in 1905, they were not nearly as costly as they are now. However, the quality of these timepieces improved over time, and their pricing correspondingly increased.

The good news is that Rolex watches increase in value over time. As a result, even with their high prices, Rolex watches are your best bet if you’re looking for a durable timepiece to invest in.

Final Thoughts

There are several reasons why Rolex timepieces are so costly. Given the brand’s storied history, their use of top-notch materials, their timeless designs, and their inventive methods, the high prices of their exquisite and high-quality goods seem very reasonable. It’s only natural that Rolex watches be thought of as treasured items given that they take time and need complete expertise to produce.

It’s always a smart idea to invest in and, at least once, add at least one of Rolex’s timepieces to your expanding collection by checking out Cheshire Chrono Solutions.