5 Steps To Sustainable Packaging
Are you thinking about how best to go about packaging your products in a nature-friendly way? Well, don’t be discouraged, it is worth every bit of the process, for you, your clients, mother nature, and humans, generally. When thinking about eco-friendly packaging, you should not just decide that you want to get into it, and choose an option of sustainable packaging materials that you think of; there are steps to follow to make you get what is best for your business and your consumers. So, here are five necessary steps to guide you through sustainable packaging.
Rethink and Redesign:
It is crucial to get things on track and minimize costs where possible. Do you need to go on multiple layers of packaging? Some products, among others, can be ‘naked’ in packaging cardboard, without plastic/nylon. So, you need to think about how to redesign your packaging to minimize packaging materials and unnecessary weight. This will definitely help to cut costs.
Sourcing for materials is always a challenge, considering that special efforts are required to create sustainable packaging materials. That is unlike non-sustainable materials that are still easy and cheaper to get but disrupt the earth’s ecosystem. So, it is vital to consider sustainable packaging options, including cornstarch, fiber, cardboard, and paper, or recycled plastics, depending on which is most comfortable for your business to manage financially.
You want to make sure that your option can be easily recycled. The more difficult it is to recover, the more the possibility of reduced cost. If you are unable to create a recycling channel to recollect the materials you would need, then look to leverage on the existing system from those who already do and how you can source materials from them. The aim is to optimize effectiveness through recyclability.
Pitch your solution as an advantage:
Now that you are in the business, and you have chosen your eco-friendly packaging solution, pitch your solution as an advantage. Use pathos to your customers and educate them about why you do what you do and the long-term benefits, thereby winning over people to see reasons in a sustainable supply chain.
Manufacturers often provide instructions about how to recycle sustainable packages. You should, too. This will help your customers to know the benefits, options, and ways to recycle the product package effectively. This will help to build a safe packaging culture and recovery process for you.