No one can deny that the vast majority of newly established businesses fail. In fact, at least ten per cent of startups are unable to sustain their operations past their first year. And close to seventy go down within five. But as hopeless as the statistics are, it doesn’t necessarily mean that you’re automatically doomed to the same fate. And you can keep your company from going belly up with the right attitude and some good practices. Here are some tips to keep your startup from failing.

1. Passion before profit

Apart from the financially lucrative nature of the endeavour, one of the reasons why people take the entrepreneurial route is that they want to do something that they love. If you choose a trade or an industry with only profit in mind, there’s a good chance that your heart won’t be in it. And this can make it much easier to bail on the startup during trying times. It is for this reason that you should always go for your passion rather than potential revenue. Doing so will encourage and motivate you to persevere, even when things get rough.

2. Be around supportive people

Self-doubt is never a good quality to have as an entrepreneur. And if you surround yourself with people who are always putting the company down, then you may lose faith in your business venture. So choose to be with people who are supportive as this can go a long way in boosting your confidence. And, in turn, give you the fuel that you need to press on with your business.

3. Stay open to feedback

Constant negativity may not be of any use to anyone. However, constructive feedback is invaluable. After all, it gives us the opportunity to find areas within our business that require improvement. More importantly, it can also show us how to build on our shortcomings as business owners. So never shy away from critiques. You can learn a lot more from them than you can with praises.

4. Focus on your customers, not on yourself

There’s no denying that you should take ownership of the business. But you must also remember that the startup exists not only to generate profit but to serve the intended audience. As such, your customers must always be a part of your decision-making process. By keeping them in mind, you’ll stand to develop better products or refine your services even more.

5. Spend wisely

All businesses need to spend to earn. However, the profits that you make will ultimately be determined by how well you’re able to keep your costs low. And exploring and considering all options, be it for office equipment or fencing contractors like www.rtcfencing.co.uk, you’ll get the best value for your money.

The prospect of starting a business is as intimidating as it is exciting, primarily because of the risks involved with the endeavour. But keeping the above-mentioned tips in mind, you’ll be able to limit that risk – if not prepare for it – and give your startup more opportunities to achieve the desired outcome.

Joyce Laroche