The digital industry is vast, and if you are starting your career in the field or trying to start afresh, it can be challenging to keep your feet firm. From having good knowledge about data analytics to mastering content marketing and SEO (search engine optimisation), you may have to grapple with several things if you don’t focus on things that matter to the business. 

To be a successful digital marketer, you must have the ability to quickly adapt and be willing to acquire new skills on your own. You may be working with different teams and clients, and you must be able to communicate well and work in a group. 

However, the good news is that as the digital marketing industry is growing in India at a rapid pace, there is plenty of demand for skilled digital marketers. Many companies are keen to hire marketers with digital know-how. If you do a simple online search for digital marketing jobs in Mumbai, you may come across hundreds of openings across industries. 

However, you must know that there is intense competition among digital marketers. So, to excel in your job and climb up the success ladder, you must have specific skills, which are discussed below:

Video marketing

Over the years, organisations are increasingly relying on videos for marketing purposes. Customers love videos, particularly on social media. Therefore, 93% of marketers say videos are an essential part of their marketing strategy that gives them positive returns on investment. 

As a digital marketer, you need not know anything about video production, but knowing how to make a good video that appeals to the audience is vital. Also, if you know how to use video tools, you will surely have the edge over others. 

Data analytics

Irrespective of the digital marketing field you wish to pursue, analytics would be at the centre of your marketing strategy to make better business decisions driven by data. You must be able to use the monitoring and reporting tools and know how to use the information you get to learn more about customer behaviour and apply it to solutions that would help accomplish your campaign goals. 

Be tech-savvy

The digital marketing industry is heavily technology-driven, and therefore you must have a firm grip on the technology. If you are a millennial, you may be well aware of the various digital tools. However, the older generation may take time to learn about the latest technologies and software required for their work. 

Content marketing

Today, content is at the core of all digital marketing efforts, and it will continue to be a critical aspect of all digital marketing endeavours. Within the digital marketing sphere, content marketing itself is a huge job. 

You must have a thorough understanding of the consent consumption pattern of different audiences and be able to create the right kind of content to cater to the audiences’ needs to increase engagement and conversion. Also, the content must be SEO-friendly. 

Also, you must have a mastery over different types of content marketing, i.e., how to push the right content on the right channel at the right time. 

Soft skills

To be a successful digital marketer, your soft skills matter as much as your technical skills. You must have specific basic skills like time-management, critical thinking, versatility, ability to work in a team and independently, good communication, etc. There is plenty of room in this field for you to showcase these skill sets and be successful. 

Final Word

Now that you are aware of the different skills you may need to excel in your digital marketing job, focus on polishing your skills, and be in a better position to get your dream job soon than you imagined. 

Tom Gardner