Host a CSR Program in Singapore: 9 Common Mistakes and Why You Must Avoid Them
When discussing something as beneficial as a Corporate Social Responsibility (CSR) program in Singapore, it is necessary to discuss how these programmes can go wrong and how people can create them correctly. CSR encompasses all voluntary actions companies take toward society and reflects their accountability for their impacts. As a CSR, it is also crucial to avoid certain behaviours.
Here are a few common mistakes to avoid when implementing a CSR program in Singapore.
1. Ignore one’s home.
Companies cannot achieve respectability by green-washing, such as donating to environmental causes while failing to improve toxic working conditions. Impact begins at one’s home, with the question of whether or not products and processes meet high standards driven by values and can serve as models of innovation. Before attempting to change the world, one must first change themselves.
2. Blurry vision with unclear objectives.
Nothing is worse than failing to provide teams with clear direction and objectives. Simply put, the team will not know what to work on, which leads to confusion, frustration, and inefficiency. Developing a clear vision is essential. Therefore, communicating the mission and its objectives is crucial. And to accomplish the goal, objectives must be SMART (Specific, Measurable, Achievable, Realistic, and Time-Bound) (aka SMART). Using KPIs (Key Performance Indicators) that conform to the ‘SMART’ criteria is an excellent method for establishing sustainability goals.
Some sustainability KPIs are typically conspicuous, while others must be determined and tailored to the company. In other words, implement a CSR program in Singapore with specific goals in mind.
3. Distanced approaches.
Imagine a consumer goods company with a product that could improve overall health and desired to donate it to low-income regions in developing countries. It announced it as a CSR initiative with photos of government officials who supported it, only to discover that there were few users and that the initiative failed due to a lack of trust in outsiders. The company had assumed that elites represent the general population. They lacked direct, personal relationships with members of the community. This mistake must be avoided for it can impact a tax deductible donation in Singapore.
4. Gather the wrong team.
Putting together the right team is crucial for the strategy to resume action. It is imperative to choose team members not only based on their knowledge and skills but also on their enthusiasm and ability to take the lead. It’s also possible that if you choose the wrong team, there will be little motivation to reach those sustainability goals. They may be a powerless collective. Good ones typically include specialists in various fields, such as business, operations, technology, human resources, finance, and crowdfunding in Singapore. It makes working together and carrying out plans easier. Hence, CSR initiatives require the right people to lead the charge.
5. Lack of communication.
Lack of internal communication is another issue that frequently manifests in failed CSR initiatives. If no employees know about volunteer or CSR opportunities, they won’t last. And efficient companies use pay stubs, newsletters, voicemails, and text messages. Various demographics, industries, and employee ranks learn about volunteer opportunities. Problematic external communication can also be an issue. Communication with a charity organisation in Singapore with stakeholders and customers must be open and thorough. It is through websites, web videos, billboards, and social media.
6. Think short-term.
Sustainability is not a sprint but a marathon. Daily efforts and annual accomplishments build long-term success and incrementally add value. Due to brand and culture transformation, many sustainability benefits show over time. Reducing pollution and practising philanthropy are examples of changes that will yield long-term rather than short-term results. Do not allow the race to depress you or make you impatient. Always and only consider the long-term effects! Granted, they are also low-hanging fruit and easy victories. These are beneficial for morale and immediate success demonstration. Combining quick wins with long-term objectives is a balanced approach to boosting a charity organisation in Singapore. In other words, consider the long-term when implementing CSR.
7. Not focusing on all aspects of CSR.
It is important to be well-rounded in the social responsibilities undertaken by the company’s CSR program in Singapore. For instance, if a company is more concerned with saving the planet and being environmentally friendly, it is essential to ensure that this does not prevent it from donating to specific charities or respecting human rights issues.
Another issue is misalignment between the cause and the company. For instance, it would be odd for a slaughterhouse to donate to a vegan charity. While this is an exaggerated example, the point is that aligning with a non-profit that can use the skills of your workforce is much more effective. Other companies like FedEx achieve this by allowing disaster relief and organ transportation programmes to use emergency transportation services.
8. Insistent reporting.
Once a team has been assembled; and medium- to long-term activities have commenced, it is time to maintain motivation and control with accurate reporting. Inconsistent or erroneous reporting could confuse or even derail all efforts if not corrected. Engaging and informative reporting makes it easier for all parties (internal and external) to comprehend the current status and progress of a charity organisation in Singapore.
Displaying one’s efforts, successes, and hard work gives one more drive. Key performance indicators are a straightforward and efficient reporting tool. These key performance indicators must be easily accessible and visible. Put to use a system for keeping tabs on sustainability-related key performance indicators. Put into action continuous service reporting.
9. Ineffective leadership.
Motivated teams result from good leadership and company culture. Sustainability must be integrated into the company’s culture to motivate, inspire, and encourage change. Leaders must actively share the vision. Long-term sustainability must be stressed. It includes value to employees, businesses, and the community. Weekly emails with KPIs are a good practice. Strong leadership is needed for CSR.
In conclusion, combining philanthropy and corporate training, and integrating philanthropy into the company’s identity, will prevent the company from missing out on giving and growth opportunities. A CSR program in Singapore can be beneficial, effective, and worthwhile; therefore, it is essential to be aware of the pitfalls that will lead to their failure.
For crowdfunding services in Singapore, contact Singapore Children’s Society today.