Software-as-a-service businesses must distinguish themselves from the competition to be successful. By using saas seo, a company finds they can achieve this goal. With the help of quality content and link building, any SaaS provider will find they move up in the search engine results and generate more business.

What Makes SaaS SEO Different from Other SEO Services?

SaaS businesses rely on lead generation. Any subscription-based business must continuously bring in new clients to remain in operation. Search engine optimization remains the best way to attract new subscribers. Why is this the case?

When a person visits a search engine, they click on organic results rather than paid listings in most cases. In fact, 94 percent of clicks go to organic results. This shows the importance of search engine optimization in this field. However, that’s only part of the equation.

When the user clicks on these links, 33 percent of the time they click the link that appears at the top of the listings. The second link only gets clicks 15 percent of the time, and this figure drops to nine percent for the third listing. Overall, 75 percent of all clicks go to results that appear on the first page.

Appearing in the top three spots increases traffic to the site. Keep this in mind, and work with a SaaS SEO provider to move up in the results. Doing so will generate more subscribers.

Link Building

Never discount the importance of link building for your SaaS organization. Reputable links build brand value. They increase brand visibility, and viewers view the company as credible. Furthermore, these links boost your website’s search engine ranking.

Search engines like Google take the popularity of a website into account when ranking pages. Backlinks alert the search engines to the value of the page, as a company won’t want to link to a SaaS provider if it isn’t reputable. A higher-ranking lead to more backlinks, which accelerates marketing efforts.

Earned links provide the best return on investment. Create outstanding content and others will want to link to it. Although earned links take time to accumulate, they offer the best results over the long run.

Networking serves as another excellent way to build links for your SaaS. Work with bloggers and social media influencers, for example, to build links. However, both parties in this relationship must find value in the partnership for it to be successful.

An Ongoing Process

SaaS providers must recognize SEO and link building are ongoing processes. Search engine optimization efforts, for example, must focus on those keywords viewers are looking for at that specific time. These keywords change, and the business must adapt to these changes.

Furthermore, companies come and go. The business must monitor links to ensure they remain live. A dead link frustrates the site visitor and may lead them to look elsewhere for the service being provided.

Expand your marketing efforts with the help of SEO for SaaS. Subscription providers that do so provide a good return on investment. Nevertheless, ensure you choose a reputable provider to assist with this task. Search engines monitor sites and look for paid links and low-quality content. When they find these things, they move the site down in the search engine rankings or remove the site completely. Don’t let this happen. Use a reputable provider and watch your site move up in the rankings, leading to an influx of new subscribers.

Tom Gardner