Being a charity owner, you may not have enough funds to spend money for advertising purposes. Fortunately, there are various means by which you can advertise your charity completely free of cost.  We all know that the best advertisement is the word of the mouth and this has become extremely easy because of social media websites like Facebook.

Today, a huge number of popular non-profit organizations like WE Charity have started to create fan pages for their charity. This can be a very good way of spreading your brand image and also connecting with your audience. So, here we are going to say exactly how you are going to create your Facebook fan page for your charity:

Open a Facebook account: First and foremost, you will have to open an account on Facebook. If you already have someone at your charity who has a Facebook account, then they can act as an administrator. You can also delegate someone to that position. It is very important to keep in mind that your Facebook profile should act as a representative of a person. Only then will you be able to abide by Facebook terms of use.

Create your fan page: Once you have successfully logged in, you can create your fan page. You need to add all the important information about your charity on your fan page. Do not publish your page until it is completely ready. Make sure that your fan page is really attractive. It should be able to grab the attention of the masses. You can click here to view more about how social media platforms have helped charities to reach their goals.

Design your about section: In the about section, you will have to properly state the mission of your charity. You can also include the impact your Charity creates on society.  It is also a very good option to include your contact information in the about section itself.

Upload an attractive profile picture. Your profile picture will allow the people to recognise your brands whenever they see your post in their news feed. It is of extreme importance that you upload a high-quality profile picture for your fan page. A very good idea is to include a square version of your charity logo. This will help you to connect with your audience in a better way. You can also have a look at our video to know how charitable organizations connect with their audience.

Include a proper cover photo: Your cover photo should represent the kind of work that your organization does. It can also have pictures of the communities that your charity supports. Always use high-quality photographs in your cover photo. You can also include more than one picture in your cover photos.  Also, make it a point to update your cover photo every now and then. You can also include pictures from a particular event or an initiative in your cover photo. 

Upload images and videos regularly: Whenever you upload a video or a photo, your supporters will get to see it in their newsfeed feed. You should include attractive videos in your fan page. This will showcase your charity’s work and mission. You can also add a beautiful description to your photo. You may even tag your supporters in the photographs and videos whenever possible. 

Link your fan page wherever possible: Once you have created your fan page, you must make it a point to link it to your email newsletter and website. This will encourage more people to become a part of your fan page. Don’t be shy about letting people know about your fan page. This can serve as a really good means of communication;. You will also be able to track how many people visit your fan page on a particular date. You can use this as a metric to see how well your advertising system is performing.

Social media is one of the best tools by which you can allow your supporters to show that they are a fan of your organization. Once your page goes viral, you can easily use your Facebook fan page to collect a lot of donations and also gain more supporters. To know how charities have gained popularity through their fan pages, you can visit our source.

Joyce Laroche