The first steps on Amazon selling products you don’t produce can be difficult. Especially finding products that would sell easy and wouldn’t require large marketing budget is a difficult thing to do.

I have tried many different strategies and failed many different times.

So, here’s a list of most common mistakes and how to avoid them:

1. Find a niche with low competition. The best is to use tools like Jungle Scout or Helium 10 to simplify the process
2. Source products using Alibaba
3. As soon as you can brand your products
4. Send them to Amazon FBA warehouses so they handle the shipping part
5. Be unique and don’t compete on price
6. Get as many reviews as possible

Getting to your first payday will be difficult and can take more than a year.

So, this is not a get-rich-quick scheme but will take time and you will need to work hard to make it happen.

The easiest way of making it happen is to master digital marketing and here are 4 digital marketing strategies that could do wonders for your Amazon business.

1. Viral Marketing

Create videos, blog posts or similar content that your audience would feel the need to share.

How to figure out which types of content could become viral?

Stalk your competitors and check which is the most shared content for them.

2. Email Marketing

Growing your email list is always a great idea but what to do if you have no email list?

Then you can create an ebook for which your target audience could be interested to trade for an email, ask bigger websites to promote your product in their newsletters, or simply buy an email list. Any of this should rocket the number of emails you have in your list.

3. Social Media Marketing

You will be surprised to know but there are 100s of different social media networks out there. So, find the one that works for you and share the content there. See what works the best and repeat.

There are SM networks like Facebook, Twitter, Instagram, TikTok, Reddit, Quora, Tumblr, Linkedin, WhatsApp, Snapchat, Pinterest, Mix, Tagged, Nextoor, Meetup, Flixster and many others. The best thing is it’s easy to find them, and sharing content there is free.

4. Display Advertising

Probably the easiest way to get your content, product, or service in front of thousands of people is by using display advertising. Because display advertising platforms like AdWords link together millions of websites where they allow you to advertise for pennies.

So, this is a really easy way to advertise your site – just create an ad on Canva and launch the ad. If everything goes as planned you should have your first customers soon after.

Wrapping up

So, here it goes – the most important of it all would be these 3 things:

1. Test
2. Learn and improve
3. Keep testing and don’t give up

Eventually, you will succeed. The one thing that’s really important is to keep learning and testing new things. Don’t give up and eventually money will start flowing in and that’s all you need to validate that what you are doing is working.

I hope this post was helpful.

Paul Petersen