Influencer Marketing Tips for Brands Using TikTok
Businesses and brands of all sizes are flocking to social networking platforms like TikTok in order to grow their following and reach new audiences. In order to accomplish this, there are some basic influencer marketing tips for TikTok that should be followed. In order to launch a successful campaign, you will need to focus your efforts on creating content that relates to the younger demographic.
When this is done correctly, one can expect to see more TikTok followers flowing to your account week after week. The first step in approaching an influencer is to introduce yourself and outline your campaign idea. Next, ask them for a media kit so you can learn more about their audience and previous collaborations.
Lastly, be transparent with your rates and budget. The creatives you approach should trust you to create an interesting campaign for their followers.
With all of that being said, let’s take a look at a few more working methods when going live on TikTok.
Create content that appeals to TikTok’s youthful demographic
If you’re looking for a video marketing platform that can reach the younger demographic, you need to understand how TikTok works. With nearly 50% of its users being under the age of 20, TikTok is a great place to start. The platform has a very engaged community; in fact, 9 out of 10 users log on to the site several times per day. In addition to its incredibly engaged user base, TikTok is a highly effective platform for brands who want to reach this market.
The platform is primarily used by 16-to-24 year-olds, which makes up about 41% of its total user base. Although there is a clear female slant to the platform, it can still attract young men. It doesn’t have as strong of a presence in the gaming niche, however. Instead, gamers are more likely to use Twitch to livestream.
If you want to find TikTok influencers who are relevant to your brand, you’ll have to do some research. There are a few ways to find these popular video creators. You can also conduct a Google search for “influencers” in your niche. However, you’ll need to be very strategic about this. It’s important to ask yourself some deeper questions before selecting influencers and creating a campaign.
First, remember that the most effective TikTok influencers have their own unique style and personality. If you hire a celebrity to promote your brand, you’ll want to keep them as genuine as possible. This way, they’ll keep your brand name at the top of their followers’ news feeds. You can also collaborate with the influencer to create a strategy that is both relevant and creative.
And just as important as having influencers on your side, is knowing when to post content on TikTok. This is important, as you don’t want to schedule in content when less people are active on the platform.
Communicate with Your Audience
You can use social media channels to interact with your target customers, especially on TikTok. Although most influencers have social media accounts linked in their TikTok bio, it’s important to check. If they don’t follow you, chances are they also have an Instagram account. If so, you should message them directly on Instagram and specify which platform you want to work with. Even if they don’t list their social media accounts, you can still find them by searching their username across different platforms.
Before communicating with influencers on TikTok, it’s essential to understand their goals and targets. If your goals are to drive brand awareness and increase sales, focus on niche influencers. You can even find people who share the same interests as you. For example, if you’re selling shoes, you could choose to collaborate with a TikTok user who is known to be an avid tennis player.
Create Hashtag Challenges
For your brand to gain popularity and build awareness, create hashtag challenges for your products and services. Hashtags should be easy to spell and shareable. You can even tie a product or service to the hashtag to ensure that users associate it with the brand. Create your hashtag challenges and start engaging with TikTok users! Just be sure to follow some basic rules to ensure success. These can be as simple as providing a list of requirements or as elaborate as choreography.
One of the key aspects of hashtag challenges is the desire to reach as many people as possible. By inviting users to participate, brands can get free exposure and increased engagement from their followers. The culture of TikTok revolves around remixing other users’ content, so creating hashtag challenges is a great way to engage users. The campaign could go viral in a matter of weeks or even days! Create hashtag challenges for influencer marketing on TikTok!
Promoting Your Brand
In order to work with influencers on TikTok effectively, you must understand your target audience and your marketing objectives. You should target influencers in niches that are likely to be interested in your products or services. Once you have established a connection with an influencer, you should discuss your brand and your marketing objectives. In addition, you should know the demographics of your target audience.
A proper influencer campaign can boost your brand’s visibility and create awareness. In fact, 49% of TikTok users have made purchases after seeing ads. This shows how trusting these users are. By working with a popular content creator, you can generate brand awareness through their videos. The key to successful influencer marketing is to avoid sneaky ads and instead form a genuine partnership with your influencer.
To learn more about each of the methods mentioned above, take a look at all of the new social media marketing content on the main page of our blog.