Investing in Digital Gold: Here are a few things you should know

Increasing financial awareness in the country has encouraged citizens to make smart investments. With the advent of digitization, there are several investment options that have surfaced in recent years. One such investment option that is slowly gaining popularity is investing in digital gold. Digital Gold is a smart way of investing in and accumulating pure 24K gold – all of it done online. Investing in Digi gold is a hassle-free process. You can invest in Digital Gold effortlessly with the help of the Finserv MARKETS app.  Moreover, unlike physical gold, you don’t necessarily need a large amount of money to make a Digital Gold investment. You can start your investment in Digital Gold on Finserv MARKETS with an amount as small as Rs 100.  Another major benefit of investing in Digi gold is that it is comparatively cheaper than buying physical gold from a retail store. This is because Digital Gold involves a cost of just 1.5-2.5% over the landed price whereas for physical gold it is usually 4.5%

Let us have a look at some of the benefits of investing digital gold.

Quick and flexible

The entire process of purchasing Digital Gold at Finserv MARKETS is digital. Hence the process is quick. Moreover, you also get the flexibility to buy, sell and hold as much amount of gold as you wish to.  

Easy transaction

Purchasing or selling Digital Gold is a simple process and the transaction can be done online in just a few clicks.


Gold prices are linked to the live market prices. Therefore, the price of Digital Gold is the same across the country and can be tracked easily. 


If you purchase physical gold, you will have to pay additional charges for bank vaults or lockers. Whereas, Digital Gold saves you from this hassle. You do not have to worry about the safety of your valuable gold assets. This is because Digital Gold investors are provided with safety lockers that come without any additional charges.

Conversion option

Instead of selling your Digital Gold, you can opt to convert it into physical gold. In such a scenario, the physical gold would be delivered to your registered address in the form of gold bars or gold coins, depending on your choice.

How to buy digital gold at Finserv MARKETS?

  • If you are an existing customer, you will have to log in to your Customer Portal. New users will have to sign up with Finserv MARKETS.
  • After you log in, you must proceed to purchase Gold. 
  • You can buy Digital Gold either in grams or INR. 
  • Once decided, make the payment and confirm your purchase.

You can also use the Finserv MARKETS app and purchase Digital Gold right on your smartphone. The Finserv MARKETS app is easy to use and is available on Google play store for Android, and Appstore for iOS. Moreover, it has efficient customer service to address any payment and account related concerns of the customers. Apart from investing in Digi gold, the Finserv MARKETS app can also help you make investments in mutual funds, avail loans, insurance, make UPI payments etc.