SECOND HALF OF 2020 FOR SOCIAL MEDIA MARKETING

The impact of coronavirus has affected people’s lives along with how they have started looking and using social media has changed in recent times. Almost half of the population these days uses social media. When compared to last year there’s an increase of 10% in the number of users. This definitely brings the marketers to take note of it. According to a report by Econsultancy, 64% of the marketers have seen social media to become the most important factor for organizations’ effectiveness for the next two years.

Social media has directly or indirectly created a space for itself in the lives of consumers. Taking advantage of these, marketers and businessmen come on social media in the hope to connect with their targetted customers. With the content overload on social media, competition is high. Having a clear, strong, and well-planned social media marketing strategy will help you stand out from the other marketers. Staying on par with the changing times and getting updated with the latest social media trends can help build strategy. Listing below are a few trends that will shape your strategy in 2020.

Trend #1: Ephemeral Content will gain popularity

Ephemeral Content refers to a content that lasts for a specific duration and later disappears. Snapchat or Instagram stories are the best examples of this kind of content. These days the attention span of people has reduced drastically and even the way they are consuming content has also changed. Since the stories are short, engaging and addictive are the main reasons they have become so popular.

Trend #2: Niche Social Media platforms are performing well.

Facebook and Instagram are the two most dominated social media platforms. However, there’s a high competition that these platforms are facing by several niche social media platforms. The best example is the social media platform which started in 2016 as ‘Tiktok’ and it has gained instant popularity amongst the youth. Now when it comes to B2B companies they prefer LinkedIn for their initiatives, while on the other hand gamers community head towards Twitch. Several such platforms are gaining popularity and will continue to do so in  2020 and ahead.

Trend #3: Video Content Is Going To Dominate

Video Content is one of the most engaging forms of content and it is going to dominate the social media platform. Whether they are short video content like those TikTok or Instagram stories or it is the long youtube video content, videos are definitely the future of social media content. In accordance with a study by Cisco, by 2022, almost 82% of all online content will be video content. If you haven’t started producing video content yet, it’s high time you do it. You can start producing content for your featured stories both for social media platforms and for advertisements. One can also have videos posted on social media which once were dominated by images and text content.

Trend #4: Influencer Marketing continues to soar.

Influencer Marketing has been there in the market for a long time and it is definitely something that would stay for a while. You might notice that social media is dominated by influencers who get paid to promote a specific brand and reach the targetted audience through their help. Investing in influencers can be a cheaper investment than running a paid ad campaigns and it can even yield good results. Influencers can help achieve various market goals apart from only generating leads. These are two strong reasons why influencer marketing become popular and is continuously becoming stronger.

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