A good watch does more than tell its wearer the time. It acts as a stunning fashion accessory and statement piece, whether the watch is minimalist, elegant, or significantly bolder.

Whether buyers are looking for new watches to complement their own wardrobes or they need the perfect gift for a respected family member, friend, or colleague, quality is key. Read on to find out what modern shoppers should look for when they buy watches online.

Quality Craftsmanship

Given the ubiquity of cell phones, all of which are perfectly capable of telling the time, it makes little sense for anyone to wear a cheap watch. Watches are no longer a practical necessity, but they hearken back to a simpler time. Look for a company that prioritizes quality craftsmanship and attention to detail, just like the watchmakers of decades and centuries past.

The Right Materials

The longevity of a watch doesn’t just depend on how it was crafted. Like any accessory, a watch’s ability to withstand the test of time will also vary depending on what it’s made of. When evaluating material quality, take both the face and the band into account.

Watch faces made from precious metals like gold and silver will last a lifetime. Likewise, bands made from wire cloth or metallic fibre will last longer than their cloth or plastic counterparts. Keep in mind, though, that leather watch bands are equally popular and are easier to replace if they become worn or break.

A Commitment to Giving Back

There are plenty of jewellery makers out there. Why work with a faceless company that cares only about its bottom line? Instead, watch buyers should take a look at the company’s mission statement and values and, most importantly, see if its products and services uphold any lofty statements made on its website.

Environmental Sustainability

These days, many consumers are becoming more aware of both environmental and social issues. Choosing a watch made by a manufacturer that pays fair wages to their employees and utilizes sustainable materials is a great way to vote with that wallet and help responsible companies make a difference in the world.

Some buyers also go one step further in their investigations to ensure the company’s manufacturing their favourite products, including watches, are committed to reducing their environmental footprints by reaching carbon neutrality. In the context of watchmaking, that might mean using recyclable packaging, taking advantage of carbon offsets, or even using vegan leather instead of animal products.

Inclusive Product Lines

It used to be the case that women rarely wore watches, which were traditionally associated with the then-male-dominated business world. All of that changed in the last century, so many watchmakers now design and manufacture lines for everyone, not just for men. Ordering from a company that offers inclusive product lines ensures that every buyer will be able to find the perfect watch.

Place an Order Today

Ordering watches online instead of buying them from department stores gives buyers access to a far wider range of options. Find a company that checks all the boxes described above and start browsing their inventory online to discover what’s available.

Tom Gardner