5 eCommerce Personalization Tactics for a Better Shopping Experience

It is important to use a personalization strategy for your online store to provide a better customer experience to your customers. Groupby Inc. is one of the leading companies that power the world’s most relevant and highly converting eCommerce websites while reducing manual effort. Founded in 2013, GroupBy software is headquartered in Toronto, Canada, and has offices in Austin, Texas.

Here are 5 e-commerce personalization tactics for a better shopping experience:


“My vision is to build an e-commerce ecosystem that allows consumers and businesses to do all aspects of business online,” said¬†Jack Ma, co-founder and former executive chairman of Alibaba Group, a multinational technology conglomerate.

If you want to create a better shopping experience for your customers then you need to make sure that you personalize the shopping experience on the basis of your customer’s device type. This personalization is very crucial for the success of your online store. Also, make sure that you can optimize everything from navigation to check out in a mobile experience. This will help your customers to visit your online store from their mobile and they can able to shop or buy more easily. When you optimize based on the device it will provide a better customer experience to all your potential customers.


You need to make sure that your store is able to serve your customer’s region. Well, if your online store serves multiple markets the. it is important that you personalize the store according to those markets. Because it can be very frustrating and unsatisfied for the customers when they shop certain items from your store and find out that they are not available in their region. Well, to make your customers satisfied, you need to provide them location-specific web experience through your online store.

Pages visited:

Also, providing product recommendations on the basis of the pages your customers visited can offer you an extra touch to your customer experience. Your customers will feel satisfied when you provide product recommendations according to their interests.

Well, whenever you enter an online store, you might have seen options like ” People also viewed” or ” People also bought” this is what product recommendations are and it can offer you a great opportunity for a valuable recommendation.

Past purchased and missed items:

Once your customer has purchased from your store then you will be able to understand their preferences and interests. So, it is important to personalize your communication according to their previous purchases that can provide you a great way to drive upsells and cross-sells. Even if your customers add an item to your card and then decide not to purchase at that time, you can use the tactic of sending abandoned cart emails to get a chance to get them back.

Past purchase date:

Well, if you understand your products and how their life span is, and when your customers buy those products, you can personalize outreach according to their past order date. For example- when a customer buys candles from your store and you know the lifespan of candles is a month then you can send them to reorder notification reminding them that they might be running low.