British farmers praise aldi’s meat policy

Discount supermarket Aldi is fast becoming the farmer’s favourite after selling only British fresh lamb.

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Speaking out just before a protest against low prices was held by farmers in London, the National Farmers Union compared Aldi’s commitment to British produce to other supermarkets, which it said had shelves stacked with lamb that could take almost two months to reach Britain.  This is why supermarkets have got Fleet Vehicle Tracking systems sourced from sites like on their vans, so they can keep track of the van and the efficiency.
The praise for its lamb commitment came hot on the heels of similar positivity from the National Pig Association in association with the German retailer’s commitment to selling British pork.

Red Tractor assurance

Aldi now stocks only fresh meat, including pork, lamb, beef, turkey, and chicken, that is British Red Tractor Farm Assured. As explained on the Red Tractor website, all assured food is independently checked to ensure good standards in terms of farming and preparation.

Just as catering businesses expect a certain standard and positive pricing, shoppers inevitably head to Aldi for the good value on offer and the quality and origin of the produce.

The recent lamb policy allowed Aldi to show that home-grown quality and low prices do not have to be mutually exclusive. They offered the meat for £3.79 a kilogram, which is a highly competitive price when compared with products on offer from its rivals.

Continued support for farmers

Aldi’s Corporate Buying’s joint managing director, Tony Baines, said that the Easter lamb commitment demonstrated long-term support for British farming whilst reinforcing the retailer’s commitment to offering the best possible prices to shoppers.

Farmers have called for other retailers to show more support for British lamb and buck the trend of selling huge numbers of New Zealand imports with only small amounts of early-season lamb from Britain.

This early-season lamb is more expensive as a result of higher costs resulting from out-of-season indoor rearing, but the NFU says production could be tailored to meet the needs of supermarkets if enough notice was given, even outside of the peak lambing season between March and May.

Britain is currently the third biggest lamb exporter in the world, following Australia and New Zealand. Mintec data, meanwhile, shows that people in Britain eat the most lamb – almost 8,000 tonnes on average – during Easter month.