Digital marketing ideas to sail through the Coronavirus pandemic
The whole word is facing the COVID-19 pandemic crisis and several aspects of the business sector have been affected due to this fiasco. Businesses have been impacted as the economy takes a hit due to the Coronavirus. Grocery store shelves have been left empty and restaurants look like ghost town. Moving companies like Bekins Moving Solutions have no business as people are not moving due to the global lockdown period.
If you’re a digital marketing company that is worried about your future, you needn’t worry as we’ll offer you a list of digital marketing ideas to follow during these trying times.
- Stay in touch with customers via social media
Regardless of whether you’ve tested positive, you’re still bearing the brunt of the Coronavirus outbreak. We all are locked down in our homes and not allowed to go out. This is a time when you require being sensitive and not pushy. Majority are spending time on social media and if you want your brand to stand out, make sure you stay connected with them during the isolation period. SEO companies like https://ignitedigital.com/service/search-engine-optimizationseo/ are all sending out tips for their clients.
- Ensure your business is found online
Did you notice whether or not your business is being found online? Nowadays, all and sundry are spending their maximum hours on the social media and this has led to a sudden increase in search traffic. Anything that is online right now, will definitely be consumed, more than ever before. Therefore you have to ensure that your business is visible online and is climbing high on the Google SERPs. This is not the time to hide offline.
- PPC advertising is a smart technique as of now
As more and more people are glued to their phone screens, this is the best opportunity to utilize PPC marketing to stay in touch with your customers and stay an edge above others. This is also a great chance for saving money within your marketing budget. If your cost-per-click had decreased by around 10%, this is the best time to recoup the losses and scoop up that share. If you have a website that gives gift ideas like https://www.challengemagazine.com/lifestyle/4-christmas-gift-ideas-for-yourself/, you should engage in PPC marketing too.
- Stay ahead of the competition
With the right kind of SEO efforts, you can allow your business to boost organic traffic and thereafter move ahead of the competition. Don’t you wish to be at the front page of Google search engine ranking pages? Well, if you want to, you have to give time and optimization strategies. Make sure you optimize your website by posting daily content. Above all, it is vital to stay ahead of the curve and whatever is needed to keep your website updated. Don’t fall short of the competition as this will have a bad impact on your business.
So, now that you’re locked down in your homes and you’re not sure how to generate enough revenue, do the least that you can to retain your customers and show them that you care for them.