Today, it is almost impossible for any business to thrive without a social media presence. Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you’re not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you’re missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales. However, not all businesses are aware of the benefits of social media marketing. In fact,50% of business doesn’t use social media to promote their business. That’s an alarming number. Even more concerning is that an additional 25% don’t plan to use social media in the future either.

What is social media marketing?

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Engaging with your customers and leads on social media helps you build stronger customer relationships with Local Web Design Company in Chicago.

Why you should use social media measurements to archive your marketing goals?

Here are some advantages of investing  in social media to archive your marketing goals:

• Brand awareness 

Social media is a powerful marketing tool that can led to increase in your brand awareness. Brand awareness is the level of recognition and association by a potential customer towards your products and services.70% of marketers say that their main goal for using social media is to increase brand awareness, showing that social is about more than sales.

• Traffic

One of the major benefit of social media is it  helps to increase your website traffic.The social media world is home to more than 3.4 billion active users. Social media is said to be the primary source for generating e commerce traffic. According to a proven study Social media now drives 31% of all referral traffic. The more content you’ll share , the more traffic you will drive to your website.

• Help connecting to your audience 

Social media is a great platform for brands to maintain customer relationships, while also having the opportunity to be found by new leads. What’s more, our research found that building customer relationships on social media helped brands to improve their bottom line. When consumers felt connected to brands, more than half increased their spending with Chicago Web Design Company.

• Build costumer loyalty 

One of the main goals of almost all businesses is developing a loyal customer base. In a study it was proven that 53% of the audience who follow your business are likely to be loyal to your business specifically.While website and social media helps promote your service or products and bring consistent sales , it also strengthens another important aspect of your business that is costumer loyalty. Brand loyalty naturally ensures long term relationship between you and the your costumers.

• Helps your target your desired audience 

Social media helps you find your desired audience. Most people have a misconception in their mind that everyone is a costumer this is not exactly true every product or service should focus on the targeted audience. Here when social media comes handy , social media easily help you find your target audience and help you connect with them though your platform, when you find your desired audience it’s easier to convert them into costumer. For example: Facebook help you target your ideal buyers, which allows you to drive more relevant traffic to your site that later turn into costumers.

Joyce Laroche