Choosing SEO services in the marketing world is very complex. This figure is important because it allows your online business to make a qualitative leap. Websites can be functional and beautiful, but you first need to get traffic from a specific target to achieve marketing goals and conversions. Well, by turning to a specialized SEO agency, you will get essential and valuable services related to Search Engine Optimization.

How does SEO consultant work? 

The SEO consultant can implement all the activities after appropriate planning so that a site can gain visibility in organic searches on search engines. The SEO consultant must carry out specific procedures and positioning techniques on search engines, divided into two macro groups: SEO off-site and SEO on-site.

SEO on-site

On-site SEO activities start from the need to optimize all the pages of your portal on specific keywords. The research of keywords in SEO is increasingly important and concerns the aspects related to the intent of the research that the target audience does to find what interests them. 

SEO off-site

Among the skills of an SEO consultant, there are also off-site ones. Let’s talk about link building, link earning, and social signs. Link building allows building backlinks from authoritative sites in the relevant sector. These platforms are essential to enter with a direct line in the purchasing strategies of the target audience.

Why is web design important?

The web design company will rate your business in seconds. They will not find your website attractive, and it will deter them from your site. You will lose potential customers when they leave your page to competitors’ pages. The impression you give them could be to keep them on your side and get to know your business or to leave your side and go to your competitors.

Role of digital marketing agency

If your goal is to multiply your online sales within six months, you must implement a strategy that integrates multiple digital marketing tools. Thanks to monitoring and control, it will be possible to know at any time which channel is generating the most sales (social networks, sponsorships on Google, organic search following SEO optimization, etc.). 

Digital marketing agency allows you to have indisputable advantages over traditional marketing, starting with the fact that in the second case, it is not possible to “control” the progress of an advertising campaign in real-time. 

The inability to monitor, intervene and correct if necessary in the course of work can cause investments of a certain weight to go up in smoke, and this is often what happens when large amounts are invested in offline marketing actions or online campaigns that at the base they do not have structured objectives and an integrated system for monitoring the results.

Digital marketing provides a series of tools that allow you to measure results “live” or while the advertising campaign is still in progress: in this way, you realize multiple factors; the effort is going in the right direction (new customers, increased turnover)? Should something change?

In addition to this, the results of structured and objective-oriented strategies are translated into objective and real statistics that unquestionably demonstrate the return on investment. This is possible thanks to the web analytics tools that allow you to monitor everything inside the site.

Google Analytics, the web analytics tool par excellence, allows the collection of multiple and very useful data that allows the complete monitoring of the digital strategy. It is also possible to monitor the behaviour of users on the website, such as the most visited pages, the time spent on the site, the most searched information in the search engine within the site. These are just some of the data that web analytics allows you to collect and monitor to refine your strategic plan and control your digital activities’ progress.

Joyce Laroche