Is Virginia SEO a better way to promote my small business than social media? These are common questions that entrepreneurs and business owners tend to ask themselves. The answer is not as simple as yes or no, but the question of what works best can be broken down step-by-step.   If you are looking to consult with SEO experts, we recommend working with Spark Factory.

First of all, let’s define What Is SEO  in order to make it easier for those who aren’t familiar with the term. Search engine optimization (SEO) refers to the process of optimizing your website so that it ranks higher in search results on sites like Google and Bing. Essentially: increased visibility and traffic, which directly leads to more sales and profit.

Pay Per Click on the other hand delivers much faster results with one, rather large caveat.   Many business owners tend to think that the more money you spend, the better. However this is often not true as it can backfire and damage your website – even if you have a high budget. Also, the results of a PPC campaign tends to be short-term – meaning after a while they will stop showing up on Google, which means all that work for nothing!  It is usually a good idea to start small with PPC and scale once you figure out what works, as opposed to  investing all your money on the first campaign.

Another popular method is to drive targeted traffic using social media platforms, such as Facebook and Twitter. A new way of reaching out to customers is done through influencer marketing, which means partnering with influential figures in your industry to promote your product or service. Let us assume you sell vegan muffins – it would be highly efficient to find an Instagram profile dedicated to vegan food, or one of many similar profiles that are part of a larger community. You can then reach out and offer them some free samples for a review, if they will mention you in their posts mentioning vegan products. This way, you will easily reach thousands of potential customers who are already actively looking for information on the niche they want to

In traditional SEO , there are many factors that search engines consider when ranking websites. Some examples include: page load speeds, user experience (UX), interactivity of the site and of course – content quality . In this article we will be focusing on CONTENT QUALITY  as we believe this is one of the most crucial steps to finding SEO success

To achieve optimum content quality , you must create articles that are interesting, informative and easy to understand.

As an example of what is NOT content quality, I will use the following blog post: ” 10 Reasons Why The Dog Is Man’s Best Friend ” written by someone with no authority on the subject matter at all.

While it may be creative, this article does not provide my visitors with any information or persuading views about why they should agree that dogs are man’s best friend. Nor does it encourage them to share this article if they believe in what was written in it. This can be said for 90% of most short-tail keywords (keywords with less than five words).

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