The global health crisis drove significant changes across industries, with various enterprises shifting their practices to meet the increased demand for remote services. As brick-and-mortar stores have closed or limited their store capacity, consumers turned to online shopping to acquire goods, services, and even food and household supplies.

With the change in consumer behavior and surge in eCommerce activities, customers’ demands also changed; primarily their demand for enhanced online fulfillment. Enterprises in the retail industry also face another proliferating challenge, specifically, improving their cybersecurity measures.

During the quarantine periods, data breaches, fraud, and account takeover, among many other crimes, have increased to overwhelming figures. These security threats cause e-tailer customer distrust, reputation damage, and significant losses in revenues.

The increase in cybersecurity attacks makes identity proofing more imperative than ever. Companies digitizing their operations must review their security protocols and implement strong authentication practices to prevent fraudulent identities from cheating the system. Leveraging passwordless login, mobile biometric identity verification technology, and automated identity document authentication solutions are among the best practices to reduce eCommerce risks.

Many online shopping fraud cases are the result of weak or compromised passwords. Thus, several organizations are replacing password-based login credentials with passwordless authentication solutions. Passwordless authentication relies on cryptographic credentials stored on a user’s device during enrollment. This process of securing the credentials to a specific device provides increased certainty that only that device can access a user account and a network.

Moreover, eCommerce merchants can leverage biometric identity verification solutions that maximize mobile device features to perform the identity verification procedure. By utilizing modern identity proofing technology, users can easily take a selfie with their smartphone and undergo a liveness confirmation test for biometric identity matching. They can also quickly scan their government-issued credentials and send them to the retail organization for authentication.

E-tailers can also increase the accuracy and efficiency of their identity verification processes by supplementing their identity verification solution with identity document validation technology. Electronic solutions that perform driver’s license authentication match the ID’s photo to known templates of specimen documents. It helps identify if the provided ID possesses the security features unique to a genuine state-issued driver’s license.

To know more about how online retailers can reduce eCommerce fraud using driver’s license verification and other modern authentication solutions, see this infographic by Ipsidy.

Donny white