What Are the Mobile Video Marketing Trends Today?
Video marketing dominated last year and there is no reason to think it will change in 2019. In mobile marketing side, video continues to be one of the most effective elements in mobile app owner to creating their marketing strategy with many good reasons.
As we close in on the next decade, roughly 86% of marketers are using video content to advertise.
Also Some 81% of businesses say they use digital video as a marketing tool to getting reach more people and 99% of those put video marketing in their plan for the future.
In our perspective, today humans find videos more engaging, more memorable, and more popular than any other type of content out there. We can say honestly about video content, it means best combine example storytelling and advertising.
However video marketing continues to change rapidly, with constant shifts in viewer preferences, platform offerings, and advertising options.
Depends on people’s smartphones and tablets, mobile marketing campaigns can engage audiences with new few formats. Also these are more compelling than just one way video no optimization.
So let’s together we check today with datas video marketing trends to reaching more people to your own business!
- Take advantage of the power of short videos.
More than 75% of orld video viewing happens on mobile, according to eMarketer. Also becoming increasingly popular among marketers vertical video, 6-second video.
People don’t want to waste their time.
People have no time to wathcing no value videos.
With these facts, we might expect to see the rise of vertical videos, as it’s the way we hold our phones, after all.
So you should keep in your mind for your business 20% of users will leave a video if it hasn’t hooked them in the first 10 seconds.
- Motto: Mobile first advertising.
As we told before video marketing continues to change rapidly, with viewer preferences with our mobile devices and new ad networks. The rapid rise of Stories highlights an important fact about digital video today: the formats available to marketers and audiences are becoming increasingly diverse.
In 2019, vertical stories are best solution to getting user engagement for many business that discovered. Also vertical video platform TikTok and IGTV have created a practical motivation to create in this format.
So we have no doubt to use of mobile-first content to continue its spread well into and after 2019.
3 – User Generated Content.
Sorry for many brands, but today people are thinking that “average” people always best.
Look at this campaign.
When Toyota’s “Feeling The Street” campaign content shared by street performers with a hashtag, the campaign engagement is 440%.
Depends on this fact, user-generated content is cost-effective, seen as authentic.
And this is the best way to building relationship based on storytelling. Brands who find ways include their fans aren’t just marketing to them, they’re creating a viable community people are excited to be a part of.
This is the good opportunity to use to reaching and showing people so serve your business value.
Still with us? J
We’ve got two final boiling points for your mobile apps promotions:
- 71% of people watch more video than they did a year ago. (HubSpot)
- 83% of marketers would increase their reliance on video as a strategy if there were no obstacles like time, resources, and budget. (Buffer)
As the above stats show, while there are a few caveats users are more than happy to be marketed to using video.
However, many marketers don’t feel they have the time, ability, or budget to create the multimedia content that their audience craves.
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