Whether you aim to increase brand awareness or simply to sell your products and services, practical web design goes a long way in determining whether you will get new conversions or lose prospects. Remember that your website is like your shop. This is where your prospects learn what they want to know about your brand. This is their chance to interact with you and place their orders. The last thing you want is to offer them with a poorly designed site.

The success and effectiveness of a website solely depend on its design. You should not assume that just because you have a site put up out there, then you are good to go, and it will serve its intended purpose. It takes skills and expertise to come up with good web design, and that is why you should consider hiring professionals to do the job. In this article, you will learn more about the principles or features of good website design.

Simplicity goes a long way

The first and most important principle is simplicity. Overdoing the design might not work as well. You should have your visitors in mind as a top priority. Think about what would make them happy, and definitely, putting too many elements per page will only distract them from the primary purpose of the site. Make it straightforward as this not only make it easy-to-navigate but also makes the site appealing to the visitors. It also enhances fast-loading, and this is precisely what the consumers are looking for.

Usability on mobile phone

The other important feature that should not miss on your site is compatibility with mobile phones. You should try as much as you can to accommodate all visitors, and as you know, many individuals are currently using their smartphones more than any other smart gadget. If your web design does not support the usage of smartphones, the chances are that you will lose potential buyers to competitors. 

Ensure consistency

Make sure that the design elements remain consistent throughout all the pages of the site. This is in terms of the fonts, headings, button styles, and sizes. This is the other reason why you need to leave experts to handle your web design. They are skilled and experienced, so you can trust that they will observe this aspect during the design. 

Easy-navigation and easy to load

These two elements play a massive role in determining the time spent on your site and the conversion rate. Nobody wants to spend minutes waiting for a single page to load, mainly because it requires navigation through a range of pages before completing making an order. Also, ensure that the site is easy to navigate so the visitors will not struggle trying to figure things out.

Good web design is all about putting your visitors’ needs first. By following these tips and elements, you will achieve that. 

Joyce Laroche