Link, both the website link and other links from the website, are equally important for SEO optimization of a website. It helps you in getting a better rank for your website and increases your overall website traffic. Hire the right SEO company to understand why links are important. Here is why they are important for SEO why you should focus more on them. 

Google’s declaration

When Google declared the criteria for SEO optimization for websites, links were a big part of the list. The more links that you have on your website, the better it is. More links mean more traffic, which means more audience, which in Google’s eyes means that most likely, you have good content on your website, which is exactly what they are looking for in a website. Hire a top Digital Marketing Company in Delhi to help you with SEO optimization as per Google norms.

The more popular your website is, the more visited that your links are, the better it is for the rankings of your website. 

Builds a better name

When people know your links and trust in you, it builds a better and well-known name for your brand. When you use your links effectively, you expand your current customer or user base and earn the loyalty of your current audience. It ensures that you do not have a spurt of growth, but you have more sustained growth. 

A trustworthy brand name helps you in doing so. Moreover, a brand name is always crucial when setting up any business whatsoever and does pay an impact on the customer perception of both your products and your services. 

It makes your website versatile

When you use a single link for your website, there is only one way for people to reach your website. However, when you use all your links and interlink them, you would have traffic flowing into your website from all directions, making your website very versatile. Attracting traffic to your website is a tricky game and you need to be adept with link generation strategies to make your SEO better. 

Search engines are more likely to favor your website if you manage to link all your website in an optimum way and attract search engines bots to your website across multiple platforms. Remember, your website should be SEO-friendly or else all your efforts will be in vain. It’s better to hire any website designing company in Delhi. They will not only improve aesthetic look of your website but also design it according to SEO parameters.

It creates a secure network for your website

Your ranking automatically shoots up when you have all your links working in coordination and forming a secure network for your users. Having a network like that gives your users a sense of belonging to the community you created for them, and it takes the user experience to a whole new level and makes things very engaging. If you have a network like that, use it and use all your links to build that community for your users. 

The quality of the links

Besides the networking, from a more technical perspective, the quality of links you use is equally important. Search engines also grade your website URL, the HTML, and other things to grade your website. Like any other web algorithm, the multitude of websites and links all over the web cause search engines to often redirect to the popular ones. Introducing more links only increased your chances of being featured in search results more. 

You are not going to get a high ranking if the URL of your website is too long. There are several tools available online that help you shorten your URL and decrease your loading time. The more compact the link to your website is, the better it is for your website. 

Links are the building blocks of a website, and if the foundation is right, you will build a strong website that attracts a lot of traffic over time. Keep your links healthy and active at all times to make sure that there is no loss of traffic and that the users can have a pleasant experience. 

Clare Louise