Today’s marketing landscape isn’t an easy place where to work and make a difference. You must be at the top of knowledge and competence otherwise you seriously risk to be outpaced by both local and international competitors. Being in love with your work is the first essential weapon that you own but keep in mind that the competition is merciless and, in addition to this, the margin of error sounds to grow exponentially over time.

So, what do you need to succeed in digital marketing and defeat your most skilled competitors? Well, you need something that they don’t have, pretty simple. This goes for all segments of digital marketing, no matter what language and what niche you are working in. Moreover, many websites today are international, targeting several markets in various languages making digital marketing even more challenging. Some sites have solved this by employing local digital marketers for each of the languages and markets they target. Dave Brown at the Gamblersbet say their success in regions like Japan Thailand and France wouldn’t have been possible without outsourcing digital marketing to local freelancers. A strategy like this is based on an understanding that localization is important. Research is key to any successful digital marketing strategy but what should you focus on?

To solve your problem we provide you with a clear and practical overview of the most important areas to focus on when developing or improving your digital marketing strategies.

1.Understand who’s your customer

Targeting the wrong demographics can be a costly mistake. A failure to understand who is the potential customer is one of the most common reasons why digital marketing strategies fail. Either it’s for yourself or a client of yours, make sure to define your ideal customer. Once you’ve understood the kind of people you have to address, create effective visual content for them. Know that people learn more about a brand from visuals rather than from written words.

2. Understand the competition

In order to know what is working and what isn’t, one must first identify the competition. Then learn everything about them. This is even more important when working with a new industry, or with digital marketing in a foreign country.The importance of local competetive research can not be emphasized enough.

3. Understand local values and differences

Assuming digital marketing strategies will work well just because they did so in another market is a big mistake. Incorrect assumptions about a country’s culture, values ​​and behavior can lead to devastating mistakes. This can only be avoided by having someone with local knowledge reviewing every step of the process. The use of international flags in marketing is a good illustration of how a campaign can be successful in one country but a complete disaster in another.

4. Understand the value of various tactics

A good digital strategy should be based on the importance of developing one powerful tactic and go ahead with that. This will give consistency to your work and will help you stay well focused on your goals, rather than rely on multiple tactics that are untied and, sometimes, even confusing.

5. Understand when and what to adjust

Once you’ve got your strategy, make sure to keep it updated. Be open-minded and consider your strategy like a living being that needs to grow and gain new information over time. Many marketers of our days underestimate the value of data analysis simply because they are convinced they know the impact of their actions. However, this is not an automated process and you have to take into account the clients’ feedback to make a change in your strategy. The bottom line is that you shouldn’t give it for granted, just keep open-minded and listen to your clients’ feedback.

Your entire work should be always and ever focused on the goal that you aim to reach. The best way to get the most from your resources is to focus on results first and foremost. Traditional marketing metrics might be off dated and inappropriate to today’s challenges in the marketing landscape. Make sure to move a step forward beyond those limits, so you can get the best outcomes for your work.

6. Don’t forget mobile users

Today’s buyers are great consumers of online content via mobile. This should suggest you make only mobile-friendly websites that are comfortable to navigate from smaller devices, as well. Mobile marketing is currently a growing segment of digital marketing.

To summarize, in order to succeed in digital marketing, you need to gain knowledge that your competitors (even the strongest) don’t have. You need to understand all of the key elements that potentially may impact the success of the digital marketing strategy. All you have to do is to make your research and keep your eyes keen, then follow the strategies mentioned in this article for effective digital marketing.

Finally, you may add the cherry on top of the cake by working with influencers to strengthen your message and reach a larger audience.

Edward Bertrand