Having a website for your business is indeed very important these days. Not only consumers are leaning towards online shopping but everyone is always online. So the mere exposure of your business online is already a plus factor. Do not worry because it is not as complicated or technical as it sounds. If you are a start-up business with limited resources and budget then no need to hire developers or designers to create your site. You can easily do it on your own. We will share some tips on this article:

1. Think of a good domain name –branding is very important and it would be very beneficial for you if you will come up with a unique but easy to remember domain name. This way, people will easily recognise your brand and will be able to come back to your site easily.
2. Avail cheap but reliable hosting service – there are various cheap hosting services and packages suitable for your needs. You do not need to go for the most expensive packages especially when you are just starting. You can start with basic and then upgrade once you start seeing more traffic and sales. It is important to choose a reliable hosting site that have minimum downtime rate. You do not want your website to be crashing especially during peak hours wherein there are lots of customers online. Also, it would be great if they provide support team available to assist you any time of day.
3. Use simple and easy to look at theme – you want your website to be neat and easy to look at. Do not go overboard with graphics or videos because this can be confusing for users. If you do not have any idea how to start then you can use website creator tools to help you get started.
4. Secure your site with an SSL certificate – The SSL Certificate is important for any website. As it secures and encrypts the communication between the server and your web browser, helping from MITM attacks, data theft, and many more. It also acts as a trust indicator which indicates the customer that the site is secure and safe. You can buy SSL Certificate online from leading SSL Certificate provider as they offer various options to choose from depending on your requirements. SSL Certificates are also one of the ranking signals as it helps in decreasing the bounce rate.
5. Link your official social media accounts –seeing your social media accounts give users relief that you’re actually real and not just a dummy site that trying to scam people. Social media is also good to invite more traffic to your site. You should post links on all your social media accounts and then ask your friends to do the same. With the help of social media, online users can reach out to you for comments or suggestions about your site, product or services. And these ideas will help you improve your products and services.

Having your own website has many advantages. It will help your business to widen reach – you will be able to target more audience and eventually increase your sales. So make sure to start one now to enjoy great benefits.

Paul Petersen